&Tradition Deliverable graphical work for digital and analog media Skills graphic design, communication, motion design, InDesign, After Effects &Tradition is a Danish design company established in 2010 with the founding principle being tradition tied to innovation. I have joined the in-house communication team for 10 weeks, to help with the implementation of the new visual identity (created by agency All the way to Paris) into various graphical work for digital and analog media. Advent Competition (so-me) A promo GIF designed to inform about the 50th anniversary of Verner Pantone’s Flowerpot lamp and promote ‘Advent Competition’ during which every week customers could win a different lamp in a chosen color. Left: Gift card. Right: Gift card at breakfast for press (fot. Filip Aurebekk) GIF designed for so-me to show a ‘sneak peek’ preview of new products launched at Cologne Fair. Website: http://andtradition.com